FLO Factory Team

Past Races

04/22/2023 IRONMAN Texas
12/04/2022 CLASH Daytona 73rd overall
10/29/2022 Edisto Island Triathlon 5th Overall
08/07/2022 Ironman Alaska 14th
07/31/2022 Aukeman Triathlon DNS
07/16/2022 Sourdough Triathlon 1st
07/01/2022 Auke Bay 40K TT 1st
06/09/2022 North Douglas TT 1st
05/21/2022 Thane TT 1st
04/29/2022 Belgian Waffle Ride: California 372
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William Coleman

Florence, South Carolina

Primary Discipline(s) Triathlon, Road Cycling / Criterium
Bucket List RaceKona World Championships
Post-Race DrinkBeer
Off-Day ActivityFamily time

Born and raised in Fairbanks, Alaska. Lived in Juneau, Alaska for 10 years, moving to Florence South Carolina in October 2022. Endurance background in XC skiing (with some running) from 2002-2015, with cycling during the summer. Moved to full time cycling in 2015. Turned to Triathlon in late 2021, winning my first Triathlon (Sourdough Half Ironman in Fairbanks. 3 weeks later placed 14th overall in Ironman Alaska, placing 3rd in my age group and qualifying for Kona. Professional Engineer that scrutinizes equipment choices and has run outdoor tests on aero equipment. I am a big fan of Flo's wheels and the aerodynamic development behind them. I have been on the Flo Factory Team since 2020.